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Past Appearances and EventsLeveraging Web 2.0 in an Uncertain Economy During this presentation, Swati Agrawal discussed web 2.0 options for jumpstarting and leveraging existing web marketing applications. Among other things, she explored how the shift from the old "message-control" paradigm to the new web 2.0 "establish-a-dialogue-and-engage-your-audience" paradigm can bring opportunities despite certain risks. Association of Legal Administrators (ALA) 2008 National Conference Janice Ugaki discussed innovative strategies used by law firms to highlight diversity initiatives on their web sites and how these initiatives can translate into positive outcomes for the firm's recruiting, business development and client retention programs. The ALA National Conference Chair requested that Janice make this presentation and also invited John Cornwell of Plunkett Cooney, the driving force behind his firm's diversity stategies and award-winning identity and web site projects, to join her. The ALA is the largest, legal-industry organization in the country. Legal Marketing Association National Conference Firmseek was a sponsor of the Legal Marketing Association in Los Angeles, California. Thanks to all the friends and clients who joined us for our client reception. International Group of Accounting Firms Roundtable The International Group of Accounting Firms invited Swati Agrawal and Steptoe & Johnson marketers, Debra Hare and Alycia Polley, to give an encore presentation on creating an action plan for developing and implementing a results-driven alumni program. We were pleased to hear the coordinator of the IGAF series describe ours as "one of the best programs yet." Legal Marketing Association (LMA) 2007 Annual Conference Before a standing-room-only audience, Swati Agrawal, together with Debra Hare and Alycia Polley of Steptoe & Johnson, discussed the topic of "Successful Alumni Networks -- From Design to Implementation." The audience heard first-hand examples from both the legal and consulting professions on how to design and execute alumni outreach initiatives. Additionally, the panel addressed the challenges firms face when establishing alumni programs and tips on how to overcome them. Legal Marketing Association (LMA) 2006 Annual Conference Janice Ugaki and Swati Agrawal spoke on "How to Leapfrog from Version 2.0 to Version 20.0" at the LMA National Conference in March. Agrawal and Ugaki discussed how to navigate your marketing committee, your technology committee, and your executive committee at the outset, and how to guide, work with and navigate your "implementers" and "decision makers" successfully on an actual web project. Legal Marketing Association (LMA) 2005 Annual Conference Janice Ugaki spoke at the LMA Conference's Tech Saturday program which was focused exclusively on tech issues facing law firms today. Janice teamed up with Jay Paap, a well-known tech consultant for Fortune 500 companies, to explain strategic approaches to implementing new technologies in a law firm environment. Legal Marketing Association (LMA) 2004 Annual Conference Swati Agrawal spoke at the LMA 2004 Annual Conference, which had over 700 legal marketers from around the country in attendance. Swati discussed tech-driven proposals, in a program entitled, "Stand out from the crowd: Using interactive, branded proposals to build successful relationships." "Redefining Law Firm Economics with 'Next Generation' Extranets" Rather than following the basic economic principles of supply and demand, 'next generation' extranets serve as knowledge management 'centers' and increase the demand for a firm's legal services by increasing the supply of legal information in the marketplace. In this article, Janice Ugaki and Jim Pavle, the Chief Marketing Officer for McKenna Long & Aldridge LLP, explain how law firms can increase overall revenue by making the firm's general knowledge base more accessible and becoming the "go-to" source for legal information. Mid-Atlantic Legal Marketing Association Law firms generally think of technology as consuming dollars, but in this program entitled, "Using Technology to Make the Most of Your Marketing Dollars," Swati Agrawal and Anne Balduzzi discussed and demonstrated ways in which well-spent technology dollars could help stretch a marketer's budget. San Francisco Legal Marketing Networking Event Thanks to the marketing and technology leaders who are joining us for an exchange of marketing ideas and networking in San Francisco. We plan to host similar events in different regions around the country. Stay tuned! National Legal Marketing Association Conference 2002 2002 was the third year in a row that Firmseek exhibited at the National Legal Marketing Association Conference. The conference was held in our hometown of Washington, D.C., and was the busiest conference for Firmseek. We look forward to seeing you next year in San Francisco! Maryland Association of Legal Administrators - Technology Panel Janice Ugaki was one of three technology experts to address the Maryland Chapter of the Association of Legal Administrators on "Cutting Edge Technology Solutions for Law Firms." Specifically, Ugaki discussed new, cost-effective technology solutions for law firm web sites that can increase firm efficiency and client service. Legal Times Roundtable: Lawyers and E-commerce Swati Agrawal joined other law and technology experts in addressing the relevance of e-commerce to the practice of law. Others on the panel included eBay's inside counsel. National Foundation of Women Legislators Janice Ugaki testified on Capital Hill before the National Foundation of Women Legislators, Communications, Media and IT Policy Committee. Her testimony addressed the low number of women and minorities in technology management positions and policy proposals to address this issue. Ugaki testified alongside Darien Dash, President Clinton's and President Bush's Advisor on the Digital Divide, and other leading experts. Association of Legal Administrators National Conference Swati Agrawal spoke about best web site practices and how they can be applied by legal associations and law firms. The Association of Legal Administrators is the country's leading group for legal management, with over 9,000 members. National Legal Marketing Association Conference 2001 Firmseek was one of the sponsors of the LMA Conference 2001, in Toronto, Canada. We enjoyed sharing information on our products with the elite group of legal marketing professionals from around the United States and other parts of the world. Thanks to all who visited our booth! University of Virginia, E-commerce Certificate Program Swati Agrawal spoke on the topic of "Evolving Solutions for Network Management in the Professional Services Sector." Technology Council Conference Firmseek was one of 12 companies chosen in the Mid Atlantic region to present before an elite group of more than 300 technology and finance leaders. Legal Marketing Association, New England Chapter Janice Ugaki was the keynote speaker, asking LMA members, "So what is networking worth to your firm?" International Leaders Summit 2000 Swati Agrawal and Janice Ugaki spoke at the International Leaders Summit 2000 on October 16, 2000 in Washington, DC to discuss "Technology and E-business." Over 1500 delegates from 97 nations attended. National Asian Pacific American Bar Association Annual Convention Swati Agrawal spoke at the NAPABA Annual Convention on October 14, which hosted over 400 NAPABA members from around the country. Potomac Tech Wire, Doing Business with India Swati Agrawal sat on this panel which addressed issues such as new rules for firms investing in India and professional service firms offering services in India. Other speakers included Geoff Steward, a partner at Jones, Day, Reavis & Pogue, Subba Telidevara with CDC Capital Partners and Tom Cunningham, CEO, Techbooks. Indian CEO Entrepreneurship 2000 Conference Swati Agrawal spoke on the topic of "Engineering the Corporation," which focused on the key success factors for start-up business plans. Other speakers at the conference included Rajat Gupta, Managing Director of McKinsey & Co. and Mike Daniels, former Chairman of Network Solutions. Bay Area Legal Marketing Association Janice Ugaki was a panelist at the Bay Area Legal Marketing Association's Annual Technology Program, where she discussed developments in legal services procurement. Northeast Venture Conference Firmseek was one of seven Washington, DC, companies selected from over 300 applicants to present at the Annual Northeast Venture Conference. American Bar Association Conference Thanks to the many attorneys, judges, and in-house counsel who visited our booth at the annual American Bar Association Conference in New York. We look forward to meeting more industry professionals at future conferences and events. Revisit our site often to see where we will be. National Legal Marketing Association Conference 2000 Firmseek was one of the sponsors of the LMA Conference 2000, in Palm Springs, California, from March 15th to 18th. The sold-out audience for the annual conference of the Legal Marketing Association included marketing professionals from leading law firms around the world. |
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