" Did you hear the applause in D.C.? . . . The shareholders loved the new web site. Rave reviews." John Cornwell, Director of Marketing, Plunkett Cooney

Client Profile
One of the largest law firms in Michigan, Plunkett Cooney is a full-service organization, handling both litigation and corporate matters across the country for clients. Committed to a strong workplace environment, the firm has led the legal industry in diversity and workplace quality-of-life initiatives.

The Challenge
The firm had just developed a new logo and needed a site that would not only continue its brand identity, but also highlight the firm's leadership in diversity and workplace initiatives. Moreover, the firm wanted to incorporate all the latest web technology into its site, with items ranging from RSS feeds to automated HTML newsletters and automated print materials. It wanted to complete the project in approximately 2 months, to coincide the site launch with the full brand unveiling.

Firmseek's Solution

• Provided complete web design and development services, building the firm's first web content management system, incorporating all the features on Plunkett Cooney's wish list.
• As part of the design process, developed separate flash pieces to highlight the firm's tag line, careers section, and diversity section on its site.
• Developed automated HTML newsletters to enable the firm to better distribute information externally.
• Worked closely with the firm's marketing director to develop an improved approach to presenting the firm's practice structure.
• Incorporated dynamic features in the content management system to help Plunkett Cooney raise its search engine rankings.

Explore this Website: www.plunkettcooney.com