"I've been meaning to write you to let you know how much I enjoy our recruiting website and about the very positive reaction we've received from law students and attorneys since it went "live". I find it very easy to update content and it's actually really fun to do. Our careers site has been a real boost, and I thought you should know that all of your hard work paid off!
Sally Bucklin, Manager of Attorney Recruiting
|
Client Profile
Sheppard Mullin is an AmLaw100 firm with over 500 attorneys and 9 offices. The firm represents over half of the Fortune 100 companies and has earned national recognition for its cutting-edge technology and marketing initiatives.
The Challenge
Design a recruiting web site that is fresh, clean, easy-to-navigate and appeals to the firm's target law student market.
Firmseek's Solution
- Performed informal focus groups with the firm's target market --current law students and summer associates -- to come up with a design that appealed to the group. (It's interesting to note that the focus group's response significantly altered the recruiting committee's original design selection.)
-
Created interactive law school specific pages for potential recruits that provide custom information based on the recruit's law school.
-
Design and developed informative, yet creative, ways to convey key information about the firm to recruits including an interactive photo gallery, in-depth recruiting information for each office accessed via funky city icons, downloadable podcasts and community service/attorney spotlights.
Explore this Website: careers.sheppardmullin.com |
