We loved our design firm - Firmseek. They are fantastic. From their creativity, to their flexibility, to their overall level of technical skill, they were a pleasure to work with and we recommend them highly. David Levine, Marketing Partner

Client Profile
When it comes to employee benefits law, Groom Law Group is the only firm in the country where clients can get it all. It is the largest firm in the country focusing exclusively on employee benefits.

The Challenge
Design and build a web site to reflect the Groom Law Group's leadership in developments in the nation’s employee benefits laws. Establish a new brand for the firm, while maintaining some of the more personal elements of the old brand that made the firm unique to clients.

Firmseek's Solution

Designed a site drawing upon the firm's existing logo and the concept of strength where ideas intersect. In conjunction with this, Firmseek developed the tag line 'At the Center of Employee Benefits.'

Optimized page layouts to highlight photography of attorneys and office space.

Created a site structure where attorneys would have professional narratives summarizing their work, supplemented by chatty 'perspectives' bios giving insight on what drives Groom attorneys. Designed an entirely separate perspectives area for the careers section of the site.

Built advanced search and navigation features to enable site visitors to dive deep into the firm's expertise, navigating over 140 practice descriptions with a few clicks of a mouse.

Built a database-driven web site back end with RSS feeds, private client coalition sections, automated print materials, RSVP capabilities, and SEO tools.

Explore this Website: www.groom.com