Dykema

Headquartered in Detroit with over 450 attorneys, Dykema is undeniably the powerhouse law firm for the automotive industry. The firm has expanded its national reach with 11 offices strategically located across the country and is known for its cost-effective, collaborative partnerships with clients.

Create an online presence to illustrate the sophisticated nature of the firm's practice and attorneys while emphasizing the Mid-West pricing that has allowed the firm to thrive in this competitive economic environment; highlight the firm's significant achievements over the past 115 years; and arm the firm with state-of-the-art technology to create proposals, directly market to target audiences, bolster business development efforts, and increase rankings on search engines.

• Created an interactive firm history timeline replete with a custom car that "drives" you through key highlights in the firm's 115-year history.
• Designed and programmed unique video animations on the home page to spotlight the firm's three key industry groups and five major practice areas.
• Worked directly with practice and industry heads to design and develop robust mini-sites and blogs to bolster the firm's targeted marketing initiatives geared toward specific market segments.
• Designed and developed automated print and proposal materials, a searchable proposal database, electronic newsletters, and an alumni site to maximize the firm's business development efforts.
• Launched a robust alumni site with critical content ranging from 401k log-ins to the latest alumni happenings throughout the country.